Top 6 Education SEO Strategies to Use in 2024

Digitalization has transformed the world, and the education sector is no exception. From teaching to learning, everything in education has become easy. However, with competition rising among different schools and colleges, everyone needs help to have their institution at the top. Well, SEO is the key to achieving your desired goal.

In this blog, we will introduce you to SEO in education. As you read, you will find out how your institution can secure top rankings in SERPs and become the top choice for students, parents, and teachers. Let’s dig deeper!

SEO Strategies for Educational Institutions

Before admission into any educational institution, some students have their favorite university or college in mind, while others have no idea at all. Students and their parents, who are clueless, often rely on Google to find solutions. Results that are shown on the SERPs (Search Engine Result Pages) tend to govern their decision-making.

So, to become visible and accessible on search engines, your educational institution needs to have a solid SEO strategy to rank higher in the results. Now the question is, how can your institution differentiate itself from competitors?

The answer is Search engine optimization. SEO is crucial to grab the attention of students. If your college ranks higher in their searches, they are more likely to find and reach you.

Now, let’s have a look at the top 6 SEO strategies for educational institutions to boost online visibility and rank higher in SERPs:

1. Use of AI in the Education Sector



AI is rapidly shaping diverse sectors. We won’t be wrong, if we call 2024, the year of artificial intelligence. Ai-driven innovations involve leveraging advanced algorithms to evaluate search trends. AI tools are used to create diverse types of content for different platforms.

Note: If you are facing traffic down on your website read our blog on how to counter low-quality content

For educational institutions, the popular AI tools are Rank Tracker, SEO AI, AlliAi, HubSpot, etc. These tools help in keyword research, rank tracking as well as content optimization for increased online visibility in SERPs. Another significant development in the AI world is SGE i.e., Search Generative Experience.

It is an AI-powered search feature that helps figure out user doubts based on the true context rather than focusing merely on keywords. This pushes the educational sector to adapt and improve its SEO to provide valuable answers and complete satisfaction.

2. Create valuable and unique content

Creating valuable, unique, and plagiarism-free content is crucial to enhancing a website’s visibility. Google’s algorithm appreciates the content that adds some value for the readers. The algorithm evaluates metrics such as pages, duration of user engagement, copyright, plagiarism, etc. Based on these evaluations, Google decides which website to favor and take higher in the ranking. Therefore, focus on quality over quantity. Avoid creating content that search engines might declare spammy.

Ensure every page you create serves a purpose while providing useful information for the students. Moreover, it’s important to enlist what your institution has to offer. The offerings have to be authentic to build trust in students in the long term.

3. Page URLs optimization


Page URL optimization is crucial for clarity. Make sure you don’t use random and meaningless characters. Also, try to prioritize descriptive URLs to reflect the content of each page perfectly. For instance, if you are creating a URL for a page that provides financial help, you can use a URL like “www.yourcollege.edu/financial-help”.This will help search engines understand the page and visitors to reach. Consider using relevant keywords in your URLs to increase their relevance to search engines.

Note: Avoid utilizing keywords excessively. Unnecessary keyword additions appear as spam to Google and it may penalise your website. Strive for a good balance of proper URLs and keyword usage.

4. Crafting targeted content for students

Create tailored content and SEO-optimised content for your ideal student demographic. For example, if your targeted student group is high school seniors seeking a degree or employed individuals looking for a career change, understand the needs of your target audience and create content accordingly.

By aligning your content creation with the needs and tastes of your target audience, you can attract and engage potential applicants. If you need professional assistance with SEO-optimised content creation for the targeted audience, contact our expert team at WillShall today!

5. Crafting targeted content for students

Optimize individual program pages for relevant keywords to highlight the value of academic programs in recruiting new students. Conduct rigorous keyword research to determine the various terms and phrases that students might employ in their searches.

For example, instead of just optimizing a page for a generic term like “BSc,” include specialized words like “bachelor’s in Science” and “graduate science degree.” Incorporating numerous relevant keywords helps attract the truly interested audience to your program pages.

6. Local SEO optimization

Consider optimizing your website for local SEO, as geography plays a crucial role in students’ decision-making processes. Adult students usually prefer colleges in their hometowns. Some high school seniors may seek out fresh experiences in different cities. As a result, it’s critical to optimize your website content to favor location-specific searchers. For example, if your school is located in a metropolitan city like “Mumbai”, make sure to highlight the city in your website text, emails, etc.

Local SEO optimization failure can reduce online visibility in relevant searches. So, implement local SEO methods and boost your university’s rating and ranking in local searches.

Have Questions? Contact Us today!

Individuals across various age groups seek out colleges to fulfill their educational requirements. A well-rounded SEO approach can effectively target this diverse audience.Now that you know the importance of optimizing your educational institution’s website, start implementing the discussed strategies today.

If it feels overwhelming, we can help you in every possible way. Let our team generate results for your school or college website and be your trusted partner in SEO success. For more information, visit our website or give us a call right now!