Elevate Your Online Presence: Strategies for Keyword Research in Local SEO

If you are looking to grow your business with more local customers, local SEO keyword research is the key. Local SEO is essential for your business to grow online visibility and attract new customers. And when it’s about local SEO, keyword research is the most important part of the process.

In this blog, we will shed light on what keyword research for local SEO is, its importance and how to do it to help boost your customer base. Stay engaged!

What is Keyword Research for Local SEO?

Keyword research is an essential part of local SEO that involves finding the right words to improve a business’s online visibility in local searches. When you optimize your business website with the right set of keywords with local search intent, you make it easier for customers to find you online.

Keyword research for local SEO is a way to find exactly what your target audience is searching for. With thorough keyword research, you can find the words commonly searched to make your SEO strategy accordingly. This improves your online ranking and attracts more customers to your business.

Why is Keyword Research Important for Local SEO?

For an effective local SEO strategy, finding the most relevant keywords is crucial for your business. It forms the basis for a successful SEO that helps your business reach potential customers. Keyword research for local SEO is important for small businesses to find customers looking for services in the local area.

For example, if you have a car repair business, your target customers will be the people searching for car repair services nearby.

A well-researched keyword strategy allows you to:

• Rank higher in the local Google search.
• Bring organic traffic to your website.
• Get you familiar with local search intent and target customers.
• Help people find your business in local search.
• Strengthen brand recognition and build trust among customers.
• Build credibility among the target audience through online reviews.

A study from seoexpertbrad that 88% of people who search for local businesses end up contacting or visiting the business location in 24 hours.

This highlights the importance of the online presence of your business by conducting thorough keyword research to reach potential customers of your business.

How to Do Keyword Research for Local SEO?

We understand the importance of keyword research for local SEO, but how do we do keyword research? Here are simple steps to follow:

1. Find your core local keywords

To identify your core keywords, consider what your business does and what products or services it provides, and create a list of keywords related to your business. You can also find local keywords using Google. Search the keyword in google and go to “related searches.” This will give you a broad idea of the core keywords used in your industry. Once you have the list of keywords, research how commonly they are used and analyze your competitor’s keywords.

2. Modify your core keywords with the keyword modifiers


Keyword modifiers are the best way to make your keywords diverse and specific. It also helps in making it less competitive and easier to get ranked.

The modifiers can be location-specific terms like: “local” or “near me.”

For example:

“Restaurants near me”
“Local car mechanic”
“Best Coffee shop near me”

3. Keep in mind the search intent


Understanding the intent behind the user’s search helps in better targeting your keywords. Know the search behavior of your target customers and create content relevant to their searches. You should be able to differentiate between commercial intent and informational intent. Meaning, is the user ready to take action or are they searching to learn something?

When you organize the keywords according to different intents makes it much easier to assign keywords. You can also use auto suggest in Google to get an idea of what users are searching for.

4. Consider Google Places and add location


Location-based keywords are a great way to generate local keywords. When you enter a location in the search bar, you will see a pick list that includes places and relevant searches.

Also, make sure you have added your business location in Google so that people can find your business in local search. For example: “Best restaurants in Shimla” or “Find local car mechanics in Mohali.”

5. Understand about implicit and explicit keywords


In keyword research, there are mainly implicit and explicit types of targeting. The implicit targeting is when the user searches for a business without providing any specifics like location. For example: “Best bookstore” or “AC repair.” In such cases, Google shows the results based on estimation. On the other hand, explicit targeting is when the user provides specific information with the searches. For example, “Best Bookstores in Delhi” or “AC Repair in Noida.”

By utilizing these strategies, you can boost your online visibility and attract new customers to your business.

Have more queries related to local SEO keyword research? Feel free to connect with our expert local SEO service company.

What are the Free Keyword Research Tools?


There are plenty of online tools available for free to help you with your keyword research. Here are some of the most used tools:

• Ahrefs Keyword Generator to find popular keyword ideas.
• Google Search Console to analyze keywords and show average impressions on the website.
• Semrush offers 10 free keyword searches per day.
• Ubersuggest for keywords and content ideas.
• Google Keyword Planner to find related keywords other than seed keywords.
• Answer The Public for the question-based keyword phrases.
• Serpstat for analyzing your competitors.
• ChatGPT is a convenient tool for finding seed keywords.
• Ahrefs SERP Checker to check keyword results from any location.

If you are a newbie, these free keyword tools are sufficient for your keyword research. Remember, in the end, the best strategy for keyword optimisation is to experiment with different keywords and see which ones work best for you.

Conclusion

Keyword research works as the foundation for local SEO for local business. It offers numerous benefits from increased online visibility to a strong customer base. If you intend to increase your digital presence and get organic traffic through local searches, consider optimizing your keyword research for local SEO with the strategies mentioned in the blog. Here at WillShall, we understand the importance of optimizing the right keywords for your website. So, if you still need assistance related to keyword research in local SEO, contact our elite SEO team today!